Alex Clouser- Testing the Hypothesis, Part 2 Assignment 9

Who: I do not believe there are any consumers or businesses that fall outside the boundary of my opportunity because it affects everyone in an equal way and is a very specific need for a large group.

What: As for "if my need differs from another need", as of right now I do not know of any need that is similar to my need, or at least I can't think of one, so I do not know in which way to compare it to another need and explain exactly how it differs. I guess that the need of secure data collection is a very specific market and kind of in its own lane.

Why: As I said earlier, I believe that everyone is equally invested in this need as it has to do with the general public and regular consumers feeling safe about their data being collected by companies in order to improve company initiatives and public appeal. Because of this shared investment in the opportunity, I believe that there is no person outside the boundary for this need other than maybe babies and young children who have never bought anything in their life, but as for anyone who has ever bought something, they fit into the boundaries of this need.

For my five interviews, since I could not think of anyone who identified outside of the boundary, I interviewed a family friend who owns his own business and 4 of his employees and asked them how much this opportunity would affect their business. Jim, my family friend, answered that data collection is a huge opportunity that his business does not currently capitalize on because of limited resources and not enough technical know-how in order to put together a data collection system. He said that data collection would greatly help to improve his business and accurately report to him what aspects of his company are doing extremely well and what aspects are not up to standards. His employees echoed his statements and they agreed that data collection would greatly improve their business, as they are in the retail business. They said that data collection would also help them to improve their performance as sellers and learn what appeals and what does not appeal to their target consumer group when marketing their products to potential buyers.

Inside the Boundary                                                                              Outside the Boundary

Who: All consumers and people who have bought products.     Who: Babies

What: Secure data collection                                                       What it is not:Collecting personal data

Why: Consumers worry about data collection                            Alternative: To improve businesses